Tim Jensen – From the Marine Corps to Grunt Style
In this episode of the Mission Oriented Podcast, host Bob Louthan sits down with Tim Jensen — Marine veteran, Chief Brand Officer at Grunt Style, and President of the Grunt Style Foundation.
Tim shares his remarkable journey from enlisting in the Marine Corps in 1997, serving in Iraq with 2/24 Marines, to helping grow Grunt Style into one of the most recognizable patriotic apparel brands in America. Along the way, he reflects on the culture of military service, the challenges of transition, and how a “t-shirt folding job” turned into a career shaping brand identity and community.
We dive into the origins of Grunt Style, its iconic ethos “This We’ll Defend,” and how the company exploded from a niche veteran brand into a cultural movement. Tim also opens up about his work with the Grunt Style Foundation, tackling issues like toxic exposure, suicide prevention, food insecurity, and how veterans can reclaim a sense of mission after service.
This conversation is raw, thoughtful, and inspiring — blending stories of Marine Corps grit, entrepreneurship, and a call to never forget the sacrifice of the veteran community.
Listen on Libsyn
Watch on YouTube
Learn More
Tim Jensen LinkedIn: https://www.linkedin.com/in/tim-jensen-21a87b25/
Grunt Style: https://www.gruntstyle.com/?view=b-test
Grunt Style Foundation: https://www.gruntstylefoundation.org/
Tim’s Books: Browse on Amazon
VeteranCrowd Network
Our “forever promise” is to build the veteran and military spouse community a place to connect and engage. VeteranCrowd is simply a national network of veterans, veteran led businesses and the resources they need to prosper. Subscribe to stay in touch.
by VeteranCrowd Network
Why do thousands of merchants put us through a bootcamp to join their loyalty program? Why do they make checkout an obstacle course?
It’s embarrassing. Time-consuming. Intrusive. Cumbersome. Broken.
Why?
Because no one ever built a simple & secure way to validate our veteran status at checkout.
Until now.
Want to be recognized at select merchants simply by swiping your existing Visa card?
Join our waitlist and be one of the first veterans to have this power in your wallet.
About Your Host
Bob Louthan is a VMI Graduate, Army veteran, and executive with over 25 years of experience in mergers, acquisitions and private capital formation. He founded the VeteranCrowd Network to bring veterans and veteran-led businesses together with each other and the resources they need to prosper.