In the midst of a global pandemic, Americans are seeking more products made in the USA.
Dean Wegner, Founder and CEO of Authentically American, is our guest on this episode of the VeteranCrowd Spotlight. He is a graduate of the US Military Academy at West Point. Once commissioned in the Army, he flew helicopters, and was one of a very few aviators to attend and compete Ranger School.
Becoming an Army officer was the by-product of other ambitions, including the love of ice hockey. West Point’s quality education and a chance to play hockey were enough to lure Wegner to the banks of the Hudson.
Upon leaving the Army, Wegner developed business development and marketing strategy skills at P&G and Mars before acquiring an apparel business that
produced uniforms for the military.
In 2017, Wegner sold his interest in the apparel firm, and started Authentically American. The initial business plan was a blank sheet of paper.
Seeking a key point of differentiation, Wegner focused on quality American made clothing at a fair price. “In 1993 when I went to West Point, 50% of apparel was made in the USA. Today that number is less than 3%.” Said Wegner.
With a vision to return manufacturing to the US, Wegner found partners in the US across twelve states to develop his supply chain network.
Authentically American expects to triple sales in 2020, even with a significant impact from the pandemic.
Dean Wegner on LinkedIn
About the Company
Dean Wegner Appearance on Fox & Friends
SHOP Authentically American: LINK *Discount Code: FOUNDER = 25% off total purchase (*one-time only purchase; tracked by email address)
About your host
Bob Louthan is a VMI Graduate, Army veteran, and executive with over 25 years of experience in mergers, acquisitions and private capital formation. He founded
VeteranCrowd to bring veterans and veteran led business together with each other and the resources they need to prosper. You can learn more about Bob on LinkedIn